Facilitate on ground engagement during Expo days and Event days to help create more brand presence leading to shareable moments on social media.
Bringing a change with the all new Tiago.ev, Created engaging activities centred around Tiago.ev to pull crowds at the 3 Day expo. The activation space mirrored the brand’s ethos showcasing "100 Reasons to Switch to EV", that was later translated across all designs & activities.
A #RunToCharge station that encouraged guests to run for good and showcase their commitment towards a greener Earth.
To engage the runners meaningfully, the cool off zone was transformed into a unique photo opportunity highlighting their medals & their best personal timestamps.