Welcome to the post-COVID era.
The pandemic has changed almost every aspect of human life ? and the way we experience events is one of them. Many people are now wondering whether this trend will continue?
Well, 70% of people expect to attend more or the same number of online events, even when in-person events return to full capacity. According to a Forrester research report, event marketers say virtual events offer attendees more flexibility to attend multiple sessions while offering advanced analytics and a larger audience.
The Forrester report also states that 88% of companies say that they see future in hybrid events.
All major events are currently hybrid events.
Organizers are now moving from purely face-to-face events to virtual or hybrid events.
Companies suddenly discovered that they could connect online tools to give their customers and employees access to press events, product launches and special announcements. We multiply the audience of live events by broadcasting the event to people who cannot come or invite.
If you are wondering how hybrid events work, the simple answer is: they are a combination of in-person events and virtual events. Preserve all the essential elements that make live events successful: audience, content and personal interactions, while improving the way attendees can interact with the event and engage with other guests, regardless of who they are or where they are.
For any hybrid event, the live online audience must be given priority. The essence of hybrid events is that even if a person participates online or unperson, even if they have different experiences, the quality will not differ depending on whether they are watching on a screen or sitting in an auditorium.
However, hybrid events offer much more than just the opportunity to follow the event virtually. Advantages of hybrid events range increased Best Commitment More environmentally friendly Better Audience Experience\ensure a high return on investment.
For the product requires too many events / training /communications. Save costs by switching to online events
We live in a time of rapid change, rapid product launches, content creation, outreach, etc. To learn and adapt quickly, consumers need short one-on-one meetings with product managers. The nature of events sometimes doesn't allow for too many, or the product could be expensive in a competitive market.
Switching to online events with interactivity is the most suitable solution. One of the biggest benefits of online events is that they drive engagement. By seamlessly integrating technology, you can create a better experience for your customers by allowing them to participate and interact more frequently. For example, for an online event, you can offer attendees a downloadable app that allows them to ask questions of the speakers on stage.
Thoughts by
Saurabh Sameer
Director Technology at Communique