To develop and manage a program that aims at giving creators a deep understanding of Instagram and build a sustainable presence on the platform.

Translating the vision into 5 pillars that encapsulate a creator’s journey on Born on Instagram:

Learn: All you need to know about IG, within 2 hours. Available in 7 languages, with interactive quizzes.

Create: Trending Reels and audio tracks from around the world, and the remotest parts of India - to inspire and spark creativity.

Earn: Partnering with brands to leverage a diverse community of passionate creators.

Discover: New opportunities, product updates and remarkable creator moments.

Support: Get help from Meta

Building an ecosystem where more opportunities are generated for brands and undiscovered creators to come together and create unique content. 

An Instagram handle that becomes the space for creators to engage, collaborate and learn from the community.