To create an immersive experience that promotes and showcases the brand, encompassing brand promotion, a vibrant lifestyle experience, distinctive brand identity, and opportunities for networking and socializing.

Engage consumers in various activities that allow them to enjoy their beer and have a great time, while also create a memorable experience. The event aim to showcase the strong association of the Carlsberg brand with a vibrant and enjoyable lifestyle.

Distinct zone with a prominent and visually striking arch entrance, various interactive games, creatively designed beer cart, and strategically placed attractive elements.