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CARLSBERG LIFESTYLE ACTIVATION
Brand Activations
A Vibrant And Enjoyable Lifestyle
13k+
Consumers Present
12K+
Consumers Approached
6K+
Consumers Engaged
5k+
Footfall
5000+
Pints Sold
250+
Beer Consumption

















To create an immersive experience that promotes and showcases the brand, encompassing brand promotion, a vibrant lifestyle experience, distinctive brand identity, and opportunities for networking and socializing.
Engage consumers in various activities that allow them to enjoy their beer and have a great time, while also create a memorable experience. The event aim to showcase the strong association of the Carlsberg brand with a vibrant and enjoyable lifestyle.
Distinct zone with a prominent and visually striking arch entrance, various interactive games, creatively designed beer cart, and strategically placed attractive elements.
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