GOOGLE PIXEL 8
MEDIA LAUNCH
Live Events
#teampixel
Google's dedication to pushing technological boundaries and shaping the future of mobile communication.
High intensity media coverage using interactive demos curated for their experience.
To amplify the organic excitement and buzz around the latest Pixel range by giving an early opportunity to interact & engage with the latest smartphones and smartwatches and their AI first features.
We created engaging & frugal demo stations for media & influencers to have a first hand experience of the device’s new features. Simple yet effective communication, engagement across all designs & activities. Curated Indian themed landscape dioramas & still life installations to demo the Pro Control features of the new Pixel 8 Pro.
#TeamPixel Influencer Party
A thematic experience - A unique opportunity for influencers to explore the new device features with some twists & fun. Designed around ‘Nowstalgia’ - the party was a walk down the 90’s era. From retro boomboxes, skateboards to disco inspired music & drinks. Personalised seeding kits for #teampixel with personalised stickers for the new Pixel 8 Pro back cover.
It created an unparalleled buzz, tidal wave of online conversations, and established Pixel as a cultural icon.
Redefined product launches - showcasing the power of strategic influencer partnerships in shaping contemporary consumer narratives.