GRAND VITARA UNVEILING
Live Events
A Whole New Breed of SUV
A Flagship launch event that created incredible Social buzz
To produce a Unique Launch Format for the new Maruti Suzuki Grand Vitara
A Whole New Breed of SUVs in ACTION that dominates all terrains (Urban Highways, City roads, wild and Hills). This event also introduces the all-new Nexaverse car booking experience.
A whole new breed of SUVs demanded a whole new world of experience. Reimagining the experiential by having all 4 cars on stage to showcase in a Grand 360 immersive surround experience across 60,000 sq. ft. with a Central circular stage.
A larger than life, IMMERSIVE 360 REVEAL of the entire ‘Breed of Grand Vitara, leading up to an unforgettable photo op with all the cars. Circular alignment of LED screens.
3 primary and 6 vertical screens
Audience amphitheatre seating
Programmable ceiling light trails
Showcase cars to drive in 2/3/4 turntables