To create a befitting launch event for the Activa 6G that maintains the brand’s positioning to set new benchmarks of personal mobility, especially amongst every generation.

For the media and fan launch event, we decided to convert the indoor stadium of the NSCI Dome at Mumbai into a cricket stadium. The flooring with grass carpet and a pitch, to give the realistic cricket stadium feel.

Post the launch, we had a small intro with legendary cricket umpire Billy Bowden asking the team captains, our brand ambassadors, Akshay Kumar & Tapsee Pannu to take the pitch. Thus began an evening of Mega Sport-ainment session of cricket, “Activa 6G style”, called the “Game of Sixes”.

The session was hosted by star anchors, Archana Vijay & Jatin Sapru and saw the likes of Virender Sehwag and Harbhajan Singh playing for each of the teams alongside our brand ambassadors and club level cricketers. To add to the entertainment quotient, we had dance sequences by 6 Cheerleaders to bring out the energy among the audience.