HONDA HOMECOMING FEST
Digital Campaigns
"Fun Riding"
The fest received an overwhelming response of more than 2,000 CB350 series owners, who registered through a specially designed online registration platform.
Over 120 riders were welcomed by the HMSI management, dealers and other spectators at the venue.
Over 120 riders were welcomed by the HMSI management, dealers and other spectators at the venue.
To create a distinct event identity that reflected the legacy and pride of the brand and to further strengthen brand loyalty amongst premium motorcycle users.
A first-of-its-kind customer homecoming fest to celebrate the one-year anniversary and welcome customers from all over India to the birthplace of H’ness CB350 and CB350RS.
To create an anchor point attraction that connects the celebration of CB with its riders, we invited Honda bikers from across the country to come together, celebrate, ride and relax at the birthplace of Honda. To mark the special day, we curated a month-long social media campaign and created challenges to drive social conversations around pre, during and post the event.
To celebrate the one-year anniversary and to welcome customers to the birthplace of H’ness CB350 and CB350RS, Honda Motorcycle and Scooter India wanted to organise a first-of-its-kind customer appreciation event.
The concept of the Honda Premium Motorcycle Homecoming fest was to create an unforgettable celebration that showcased the pride and emotion of Honda's brand experience. The fest was aimed at creating an anchor point attraction that connected the celebration of CB with its riders in a new and innovative way by making it all about them.
Our strategy for curating a unique Honda homecoming fest was to create a distinct event identity that reflected and became an extension of the Honda brand, setting it apart from all other fests. We planned an iconic homecoming ride, the first-ever unique ride with select Honda bikers to its birthplace.