To craft a profoundly impactful media drive experience for the fourth generation SUV Maruti Suzuki JIMNY. Strategically, generating consideration by immersing media in JIMNY lifestyle thus fulfilling the anticipation ignited by its remarkable unveiling at the Auto Expo 2023.

Translating the product communication “Never Turn Back” into Expedition, Experiences & Engagements categorized as 

OFFGrid - Raw & Natural space settings curated at multiple touchpoints to seamlessly connect the experiences with the JIMNY lifestyle.

OFFRoad - Highlighting JIMNY's exceptional terrain-conquering abilities, perfect for Off-Roading enthusiasts. Curating six distinct stages for unique adventures of varying degrees.

OFFBeat - Crafting engagements that draw inspiration from the nomadic lifestyle, meticulously designed to cater to every taste of adventure.

Developing innovative content that not only trends but also upholds the prestigious 50-year legacy of Jimny. Carefully planning content, tailored to highlight the product's strengths thus showcasing the uniqueness offered by JIMNY. Specially curated six special stages showcasing JIMNY’s ability to conquerevery terrain.