An atmosphere of playfulness surrounds music festival and its Gen-Z festival goers. With Tuborg being an ambassador of good music, fun times & open-ness, we look at creating unique and interactive spaces at the festival to experience the same vibe and  relax, socialise, share and enjoy.

Presenting the Tuborg Playground

To create interactive experiences that lead to engagement and help audiences share their personalised moments in a lively space with refreshing vibes.

A larger than life space that attracted the lively vibe of the brand with a life-sized lounge that was newly designed. 

A new tech integration at the setup was introduced with VR engagement and games that brought the audiences together as one community.