To announce and reveal the global launch of the VW Virtus following their messaging of “Hello Goosebumps”, a global launch was engineered using a sharp blend of art and science. Moments of Goosebumps - A Sonic Symphony performed live by musicians with a visual story of “Hello Goosebumps”
A wonder world of immersive tech
A 270° island with middle placed square stage
Hanging screens placed above the main stage
Programmable ceiling light structures.
Audience amphitheatre seating areas
Live music ensemble
Dynamic unveiling with A Sonic Symphony performed live by musicians and a multimedia laser show with automation techniques