To announce and reveal the global launch of the VW Virtus following their messaging of “Hello Goosebumps”, a global launch was engineered using a sharp blend of art and science. Moments of Goosebumps - A Sonic Symphony performed live by musicians with a visual story of “Hello Goosebumps”

A wonder world of immersive tech

A 270° island with middle placed square stage

Hanging screens placed above the main stage

Programmable ceiling light structures.

Audience amphitheatre seating areas

Striking content

Live music ensemble

Dynamic unveiling with A Sonic Symphony performed live by musicians and a multimedia laser show with automation techniques